What is a Tech Stack?
Think of your tech stack like a toolbox for your business. It’s all the apps, software, and tools you use to run things—like selling, marketing, booking, emailing, or tracking money. Each tool does something different, but together they help your business work better and faster.
Why Your Stack Matters - The right tools can help you:
Save time
Make more money
Feel less stressed
But the wrong tools? They can slow you down and cause headaches.
How to Improve Your Tech Stack
You don’t need to be techy—just:
Look at what you’re already using
(Is it working? Too complicated? Overlapping? Time to cancel some subscriptions?)Pick tools that make sense for you and talk to each other
(So you don’t have to copy and paste things everywhere.)Ask for help - A tech-savvy friend (or someone like me!) can help sort out what you’ve got, streamline, and even pick new, right-for-you tools.
*Just like a chef sampling a new ingredient, I’m constantly staying in the loop and vetting out the best tools and features.
About Jennifer
Hi, I’m Jenn. I started Super Tech Hero six years ago driven by the belief that businesses equipped with digital expertise, loving support, and smart creativity thrive in a tech-driven world. Since then I’ve worked with hundreds of tools, built 18 data dashboards, led 30 trainings, advised 7 business restructures, and partnered with 200+ people across many teams to bring clarity, momentum, and measurable growth. Prior to STH, I’ve worked engineering, advertising, and marketing roles at The Wall Street Journal and Oracle, leading me to encounter a broad range of digital & business challenges and needs, all of which have fostered a greater understanding of how tech informs our lives.
Email: j@supertechhero.com, Linkedin
What’s in a Tech Stack? Most businesses use:
Contact List and CRM - Know who your people are and how that affects your business
Website – Where people can learn about you or buy from you.
Email Inboxes & Email Marketing – Set up aliases, filter rules, and smart folder systems to keep inboxes organized. Create automated welcome series, design branded newsletter templates, and build streamlined systems for sending consistent, engaging emails that drive action.
Money Tools - Invoicing, Donation Platforms, Contract and/or Point of Sale (POS) System
Integration and Automation Tools - repetitive actions? get them to work on autopilot.
Calendar Booking (with meeting links included!) - now people can quickly find a time to connect with you and your team
Shortcuts - keyboard tricks for you to spend less time clicking buttons to do an action.
AI - ChatGPT, CoPilot, and so much more with prompts that work for you.
