What is a Tech Stack?
Think of your tech stack like a toolbox for your business. It’s all the apps, software, and tools you use to run things—like selling, marketing, booking, emailing, or tracking money. Each tool does something different, but together they help your business work better and faster.
Why Your Stack Matters - The right tools can help you:
Save time
Make more money
Feel less stressed
But the wrong tools? They can slow you down and cause headaches.
How to Improve Your Tech Stack
You don’t need to be techy—just:
Look at what you’re already using
(Is it working? Too complicated? Overlapping? Time to cancel some subscriptions?)Pick tools that make sense for you and talk to each other
(So you don’t have to copy and paste things everywhere.)Ask for help - A tech-savvy friend (or someone like me!) can help sort out what you’ve got, streamline, and even pick new, right-for-you tools.
What’s in a Tech Stack? Most businesses use:
Website – Where people can learn about you or buy from you.
Email or Text Tools – Broadcast news and promotions to your people
Money Tools - Invoicing, Contract and/or Point of Sale (POS) System
Contact List and CRM - Know who your people are (+ smartly with segments)
Integration and Automation Tools - repetitive actions? get them to work on autopilot.
Calendar Booking (with meeting links included!) - now people can quickly find a time to connect with you and your team
Shortcuts - keyboard tricks for you to spend less time clicking buttons to do an action.
AI - ChatGPT, CoPilot, and so much more with prompts that work for you.
Final Thought
A good tech stack feels right, clears the clutter and help you grow faster, with less friction.
About Jennifer
Hi, I’m Jennifer! I started Super Tech Hero six years ago driven by the belief that businesses equipped with digital expertise, loving support, and smart creativity thrive in a tech-driven world. Prior to STH, I’ve worked engineering, advertising, and marketing roles at The Wall Street Journal and Oracle, leading me to encounter a broad range of digital & business challenges and needs, all of which have fostered a greater understanding of how tech informs our lives.
*NEW offering! Looking to buy/sell a business? Super Tech Hero helps buyers audit the purchase's tech/digital before purchasing (like a house inspection when buying a home) and, likewise, prepare sellers for handing off their tech/digital to a buyer (which could bump up the value of the sale). Organized tech handoffs are possible!
Super Powers
Digital Organization
The way you organize your digital world should work for you. Let’s align your systems, workflows, and digital setup to support faster, smarter business growth — without the chaos = $$$ revenue.
Tech Stack Advising
Build a smarter tech foundation. I’ll help you choose and install the right tools (for you), connect your systems, and automate workflows that drive sustainable growth.
Email Marketing
Email = low cost + customizable + trackable. Let’s grow the quality and quantity of people you reach through detail-oriented & effective messaging systems, marketing campaigns, and email accounts.
Web Strategy & Tracking
Your website is your brand’s front door. I’ll strategize improvements to optimize your site to support business growth and set up tracking (Google Analytics & GTM).
Business Intelligence
Let’s make decisions with clear insights and real-world business experience. I’ll help you assess and translate your data into action and uncover new growth opportunities.
Trainings, AI & more
Learn how to use your technology - digital upskilling for you and your team, tailored to your growth stage. Your Super Tech Hero experience is customized to your specific needs.